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Hova Digital + RateUpdate.io: A Powerful New Integration for Loan Officers
In today’s competitive mortgage market, loan officers can’t afford to rely on hope, referrals, or outdated marketing tools. That’s why so many top producers turn to Hova Digital — a marketing, branding, and CRM platform built specifically for loan officers who want to scale their visibility, automate their follow-up, and convert more leads with less effort.
What Hova Digital Does
Hova Digital isn’t just another marketing agency. Their system helps loan officers build their personal brand — because clients and agents respond to people, not companies. They create a polished online presence for every LO, complete with branding, content, ad campaigns, and automated funnels that attract high-quality leads.
At the core is the Hova Mortgage CRM, an all-in-one platform that:
- Captures leads from any source
- Automates text and email follow-ups
- Manages your pipeline and tasks
- Routes messages from SMS, email, and social DMs into one unified inbox
- Runs database reactivation campaigns to warm up old leads
For many loan officers, Hova Digital becomes the engine that keeps their business running — even when they’re too busy closing loans to follow up manually.
Why Loan Officers Love Hova Digital
Loan officers choose Hova because it gives them consistency, automation, and a professional online image. Many report wins within days — new applications, fresh pre-approvals, and revived past borrowers who suddenly re-enter the market.
Hova helps loan officers stay top-of-mind, look polished, and maintain daily outreach without burning out.
Introducing the New Hova Digital + RateUpdate.io Integration
We’re excited to announce a powerful new integration between Hova Digital and RateUpdate.io — designed to help loan officers deliver more value to their database while generating more inbound opportunities.
What This Integration Does
The integration allows your Hova CRM contacts to automatically sync into RateUpdate.io, where they receive:
- Branded monthly rate digests
- Personalized refinance alerts
- Automated interest-rate tracking
- Market-update emails tied to current rate movements
This means your database stays informed about real rate changes without you lifting a finger.
Why This Matters
Most loan officers lose deals because they simply aren’t in front of their past clients at the right moment. RateUpdate.io solves that by notifying borrowers when rates drop or when a refinance might make financial sense.
By connecting this with Hova’s CRM and automated pipeline:
- Your leads stay warm
- Your past clients stay engaged
- Your referral partners see your consistency
- You get more inbound “Is now a good time to refinance?” messages
It’s the perfect blend of marketing + automation + timing.
The Bottom Line
Hova Digital helps loan officers look professional, generate leads, and automate their business. RateUpdate.io helps loan officers stay in front of clients with real-time rate updates that convert into deals.